CORSET FOR MEN. THERE IS 'BODYMAX'

The retailer said the Bodymax items will help men hide their bulges and show off a slimmer silhouette.

Its first ever range of shapewear for males is designed to flatten and shape the torso using shaped seams and a hidden support panel.

M&S said trials conducted on the range reported a reduction in waist measurements of up to 1.5in.

Made from fine stretch cotton, the range comprises a vest and T-shirt style and is available in black and white, a spokesman said.

Priced at £12 for the vest and £15 for the T-shirt, the range will be available in 70 stores nationwide and online from January 7.

Dave Binns, head of buying for men's underwear, said: ''Men are becoming more conscious of their appearance. The fact that Men's Health is now the biggest selling men's magazine really highlights this trend.